YURA — Terms of Service

OVERVIEW

Welcome to YURA! The terms "we," "us," and "our" refer to YURA. YURA operates this store and website, including all related information, content, features, tools, products, and services, to offer you, as a customer, a personalised shopping experience (the "Services"). YURA uses the Shopify platform, which enables us to provide the Services to you.

The following terms and conditions, together with the policies referenced within them (the "Terms of Service" or "Terms"), describe your rights and responsibilities when using the Services.

Please read these Terms of Service carefully, as they contain important information about your legal rights, including disclaimers of warranty and limitations of liability.

By visiting, interacting with, or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy [LINK]. If you do not agree to these Terms of Service or the Privacy Policy, you must not use or access our Services.

ARTICLE 1 — ACCESS AND ACCOUNT

By accepting these Terms of Service, you represent that you have reached the age of legal majority in your state, province, or country of residence, and you give us your consent to allow your minor children to use the Services on devices you own, purchase, or manage.

To use the Services, including accessing or browsing our online store or purchasing any of the products or services we offer, you may be asked to provide certain information, such as your email address and billing, payment, and shipping details. You represent and warrant that all information you provide in our store is accurate, current, and complete, and that you have all necessary rights to share that information.

You are solely responsible for the security of your account credentials and for all activity associated with your account. You may not transfer, sell, assign, or license your account to another person.

ARTICLE 2 — OUR PRODUCTS

We have made every effort to accurately display our cosmetic products in our online store. Please note, however, that shades, colours, textures, or the appearance of our products may differ from what appears on your screen due to the device you are using to access the store, as well as its display settings and configuration. This is particularly relevant for colour-adaptive and shade-matching products, whose finish may vary depending on individual skin tone and lighting conditions.

We do not guarantee that the appearance, shade, or quality of the products or services you purchase will meet your expectations or be identical to what is displayed or rendered in our online store.

All product descriptions are subject to change at any time, without notice, at our sole discretion. We reserve the right to discontinue any product at any time and may limit the quantities of any products we offer to any person, geographic region, or jurisdiction, on a case-by-case basis.

As with any cosmetic product, we recommend performing a patch test before first use and discontinuing use if irritation occurs.

ARTICLE 3 — ORDERS

When you place an order, you are making an offer to purchase. YURA reserves the right to accept or decline your order, for any reason, at its discretion. Your order is only deemed accepted once confirmed in writing by YURA. We must receive and process your payment before your order is validated. Please review your order carefully before submitting it, as YURA may not be able to accept cancellation requests once an order is confirmed. If your order is declined, modified, or cancelled, we will attempt to contact you using the email address, billing address, and/or phone number provided at checkout.

Your purchases are subject to the return or exchange conditions set out in our Refund Policy [LINK].

You represent and warrant that your purchases are for personal or household use, and not for commercial resale or export.

ARTICLE 4 — PRICING AND BILLING

Prices, discounts, and promotions are subject to change without notice. The price charged for a product or service will be the price in effect at the time of order and will be reflected in your order confirmation email. Unless expressly stated otherwise, displayed prices do not include taxes, shipping fees, handling fees, customs duties, or import charges.

Prices displayed in our online store may differ from those offered in physical stores or on other online platforms operated by third parties. We may, from time to time, offer promotions on our Services that may affect pricing and that are governed by separate terms and conditions from these Terms. In the event of a conflict between the terms of a promotion and these Terms, the promotion's terms will prevail.

You agree to provide current, complete, and accurate purchase, payment, and account information for all purchases made in our store. You agree to promptly update your information, including your email address and payment details, so that we can complete your transactions and contact you as needed.

You represent and warrant that: (i) your payment information is accurate, correct, and complete; (ii) you are authorised to use the payment method for the purchase; (iii) charges incurred will be honoured by your payment provider; and (iv) you will pay the charges incurred at the posted prices, including shipping and handling fees, and all applicable taxes.

ARTICLE 5 — SHIPPING AND DELIVERY

We cannot be held responsible for shipping or delivery delays. All delivery times indicated are estimates and are not guaranteed. We disclaim all liability for delays caused by carriers, customs procedures, or any event beyond our control. Once products are handed to the carrier, ownership and risk of loss transfer to you.

ARTICLE 6 — INTELLECTUAL PROPERTY

Our Services, including but not limited to all trademarks, brand names, text, displays, images, graphics, product reviews, videos, and audio content, as well as their design, selection, and arrangement, are the exclusive property of YURA, its affiliates, or its licensors. They are protected by U.S. and international patent, copyright, and intellectual property laws.

These Terms permit you to use the Services solely for personal, non-commercial purposes. You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, or transmit any material on the Services without our prior written consent. Except as expressly provided in these Terms, nothing shall be construed as granting you a licence or any other right to any patent, trademark, copyright, or other intellectual property of YURA, Shopify, or any third party. Any unauthorised use of the Services may violate applicable intellectual property laws. All rights not expressly granted in these Terms are reserved by YURA.

The names, logos, product and service names, designs, and slogans of YURA are trademarks of YURA, its affiliates, or its licensors. You may not use them without YURA's prior written permission. Shopify's name, logo, product and service names, designs, and slogans are trademarks of Shopify. All other names, logos, product and service names, designs, and slogans appearing on the Services are trademarks of their respective owners.

ARTICLE 7 — OPTIONAL TOOLS

You may use third-party tools made available through the Services that we do not monitor and over which we have no control or input.

You acknowledge and agree that we provide access to such tools "as is" and "as available," without any warranty, representation, or condition of any kind, and without endorsement. We disclaim all liability arising from or related to your use of optional third-party tools.

Your use of any optional tools offered through the site is entirely at your own risk and discretion. You are responsible for ensuring you are familiar with and agree to the terms applicable to those tools, as set out by the relevant third-party provider(s).

We may also, in the future, offer new features through the Services (including new tools and resources). These new features will be considered part of the Services and subject to these Terms of Service.

ARTICLE 8 — THIRD-PARTY LINKS

The Services may contain materials and hyperlinks to websites provided or operated by third parties (including embedded third-party features). We are not responsible for examining or evaluating the content or accuracy of any third-party materials or websites you choose to access. If you decide to leave the Services to access such third-party materials or sites, you do so at your own risk.

We disclaim all liability for any harm or damage related to your access to third-party websites, or your purchase or use of products, services, resources, or content on such sites. We encourage you to carefully review the policies and practices of any third party before completing a transaction. Complaints, claims, concerns, or questions regarding third-party products or services should be directed to the relevant third party.

ARTICLE 9 — RELATIONSHIP WITH SHOPIFY

[MERCHANT NOTE: this section accurately describes the relationship between Shopify and your store and must not be deleted or modified.]

YURA is powered by Shopify, which enables us to provide the Services to you. However, any sale or purchase made through our Store is made directly with YURA. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of sales between you and YURA, including any damage, harm, or loss resulting from products or services purchased. You expressly release Shopify and its affiliates from any claims, damages, and liability arising from or related to your purchase and transaction with YURA.

ARTICLE 10 — PRIVACY POLICY

All personal information we collect through the Services is subject to our Privacy Policy, available here [LINK], and certain personal information may also be subject to Shopify's Privacy Policy, available here. By using the Services, you acknowledge that you have read these privacy policies.

Because the Services are hosted by Shopify, Shopify collects and processes personal information regarding your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than the one in which you reside, in order to provide you with the Services. Please review our Privacy Policy [LINK] for further details on how we, Shopify, and our partners use your personal information.

International data transfers. Some of our service providers are located outside the UK, including in the EEA, the United States, and China, where our products are manufactured and dispatched from. Whenever your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as contracts incorporating standard data protection clauses recognised under UK law.

ARTICLE 11 — FEEDBACK

If you submit, upload, post, email, or otherwise transmit ideas, suggestions, feedback, reviews, proposals, plans, or other content (collectively, "Feedback"), you grant us a perpetual, worldwide, sublicensable, non-exclusive licence to use, reproduce, modify, publish, distribute, and display that Feedback for any purpose, including commercial purposes. For example, we may use our rights under this licence to operate, provide, evaluate, improve, and promote the Services and to fulfil our obligations and exercise our rights under these Terms of Service.

You also represent and warrant that: (i) you own or hold all necessary rights to the Feedback; (ii) you have disclosed any compensation or incentive received in connection with submitting your Feedback; (iii) your Feedback complies with these Terms. We are under no obligation to (1) keep your Feedback confidential; (2) pay compensation for your Feedback; or (3) respond to your Feedback.

We may, but are not obligated to, monitor, edit, or remove any Feedback that we determine, in our sole discretion, to be unlawful, offensive, threatening, defamatory, pornographic, obscene, or otherwise objectionable, or that infringes any party's intellectual property rights or these Terms of Service.

You agree that your Feedback will not infringe any third-party rights, including copyright, trademark, privacy, personality rights, or other personal or proprietary rights. You further agree that your Feedback will not contain any defamatory, unlawful, abusive, or obscene material, or any computer virus or malicious software capable of affecting the operation of the Services or any related website. You may not use a false email address, impersonate any person, or otherwise mislead us or third parties as to the origin of your Feedback. You are solely responsible for your Feedback and its accuracy. We assume no liability and are not responsible for any Feedback posted by you or any third party.

ARTICLE 12 — ERRORS, INACCURACIES, AND OMISSIONS

The Services may occasionally contain information with typographical errors, inaccuracies, or omissions, including regarding product descriptions, pricing, promotions, offers, shipping charges, transit times, or product availability. We reserve the right to correct any error, inaccuracy, or omission, and to change or update information or cancel orders if any information is inaccurate, at any time and without notice (including after you have submitted your order).

ARTICLE 13 — PROHIBITED USES

You may only access and use the Services for lawful purposes. You are strictly prohibited from accessing or using the Services, directly or indirectly: (a) for any unlawful or malicious purpose; (b) in violation of any international, federal, state, provincial, or local regulation, rule, or law; (c) to infringe upon or violate the intellectual property rights of YURA, Shopify, or third parties; (d) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate against any of our employees or any other person; (e) to submit false or misleading information; (f) to upload, receive, transmit, or use any content that does not comply with these Terms; (g) to transmit or arrange for the sending of advertising or promotional material, including "spam," "chain letters," "junk mail," or any similar solicitation; (h) to impersonate or attempt to impersonate any person or entity; or (i) to engage in any conduct that restricts or inhibits anyone's use or enjoyment of the Services, or which, in our sole determination, may harm YURA, Shopify, users of the Services, or expose them to liability.

Additionally, you agree not to: (a) upload or transmit viruses or any other malicious code that may affect the operation of the Services; (b) reproduce, duplicate, copy, extract, sell, resell, or exploit any part of the Services; (c) collect or track the personal information of others; (d) engage in spamming, phishing, pharming, or pretexting through the Services; (e) use robots, spiders, scraping tools, data-mining or extraction tools, automated devices, AI tools (including agentic AI), or any automated or manual means to access the Services; or (f) interfere with, circumvent, or disable any security or authorisation features, robot exclusion headers, or any other measure we implement to restrict access to the Services. We reserve the right to suspend, disable, or terminate your account at any time and without notice if we determine that you have violated any provision of these Terms.

ARTICLE 14 — AGENTS

14.1 This section (the "Agent Terms") applies if you use, authorise, enable, or cause the deployment of an Agent to access, use, or interact with the Services. An "Agent" means any software or service acting autonomously or semi-autonomously on behalf of, or under the instruction of, a person or entity, which may run on a device owned or used by that person without direct supervision.

14.2 No Agent may access, use, or interact with the Services unless it consistently identifies itself and operates in strict compliance with the conditions set out in Section 14.4 below. In addition, no Agent may access, use, or interact with the Services if we have requested that the Agent refrain from accessing, using, or interacting with any of our services.

14.3 We may limit, including through technical measures, whether and how an Agent may access, use, or interact with the Services.

14.4 Agents must: (i) in all HTTP/HTTPS requests, indicate that the request originates from an Agent and disclose the Agent's name by including the following in the user-agent string: "Agent/[agent name]"; (ii) not conceal or disguise the fact that access, use, or interactions originate from an Agent, including by (a) mimicking human behaviour or interaction patterns, or (b) bypassing or completing CAPTCHAs or other measures intended to distinguish computer use from human use; (iii) respond honestly to any question or prompt intended to determine whether interactions originate from a human or a computer; and (iv) not circumvent or avoid any measure intended to block, limit, modify, or control Agent access, use, or interaction with the Services.

ARTICLE 15 — TERMINATION

We reserve the right to terminate this agreement or your access to the Services (or any part thereof), at our sole discretion, at any time and without notice. You will remain liable for all amounts due up to and including the date of termination.

The following provisions will survive termination: Intellectual Property, Feedback, Termination, Disclaimer of Warranties, Limitation of Liability, Indemnification, Severability, Waiver, Entire Agreement, Assignment, Governing Law, Privacy Policy, and any other provision that by its nature should survive termination.

ARTICLE 16 — DISCLAIMER OF WARRANTIES

Information presented on or through the Services is made available for informational purposes only. We do not guarantee the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and warranties regarding the consequences of your use, or any other visitor's use, of this information.

EXCEPT AS EXPRESSLY STATED BY YURA, THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THEM ARE PROVIDED "AS IS" AND "AS AVAILABLE" FOR YOUR USE, WITHOUT ANY WARRANTY, REPRESENTATION, OR CONDITION OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THIS DISCLAIMER MAY NOT APPLY TO YOU.

ARTICLE 17 — LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL YURA, OUR PARTNERS, OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, OR LICENSORS, NOR THOSE OF SHOPIFY AND ITS AFFILIATES, BE LIABLE FOR ANY LOSS, CLAIM, OR ANY DIRECT, INDIRECT, INCIDENTAL, EXEMPLARY, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION LOST PROFITS, REVENUE, SAVINGS, OR DATA, REPLACEMENT COSTS, OR SIMILAR DAMAGES, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICES OR ANY PRODUCT OBTAINED THROUGH THE SERVICES, OR FOR ANY OTHER CLAIM RELATED IN ANY WAY TO YOUR USE OF THE SERVICES OR ANY PRODUCT, INCLUDING WITHOUT LIMITATION ANY ERRORS OR OMISSIONS IN ANY CONTENT, OR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SERVICES OR ANY CONTENT (OR PRODUCT) POSTED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE THROUGH THE SERVICES, EVEN IF ADVISED OF THEIR POSSIBILITY.

ARTICLE 18 — INDEMNIFICATION

You agree to indemnify, defend, and hold harmless YURA, Shopify, and our affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from any loss, damage, liability, or claim, including reasonable attorneys' fees, made by any third party arising from: (1) your breach of these Terms of Service or the documents they incorporate by reference; (2) your violation of any law or the rights of a third party; or (3) your access to and use of the Services.

We will notify you of any claim covered by this indemnity, provided that a failure to provide prompt notice will not relieve you of your obligations except to the extent you are materially prejudiced as a result. We may assume the defence and settlement of any claim at your expense, including choice of legal counsel, but we will not settle any claim involving non-monetary obligations on your part without your consent (which you may not unreasonably withhold). You agree to cooperate with the defence of any claim covered by this indemnity, including by providing relevant documents.

ARTICLE 19 — SEVERABILITY

If any provision of these Terms of Service is found to be unlawful, void, or unenforceable, that provision will nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion will be deemed severed from these Terms of Service. Such a determination will not affect the validity or enforceability of any remaining provisions.

ARTICLE 20 — WAIVER; ENTIRE AGREEMENT

Our failure to exercise or enforce any right or provision of these Terms of Service will not constitute a waiver of that right or provision.

These Terms of Service, together with any policies or operating rules posted by us on this site or in connection with the Service, constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, or proposals, whether oral or written, between you and us (including, without limitation, any prior versions of the Terms of Service).

Any ambiguity in the interpretation of these Terms of Service shall not be construed against the drafting party.

ARTICLE 21 — ASSIGNMENT

You may not assign, transfer, or delegate this agreement, or any of your rights or obligations under these Terms, without our prior written consent. Any unauthorised assignment will be null and void. We may transfer, assign, or delegate these Terms and our rights and obligations without your consent or prior notice.

ARTICLE 22 — GOVERNING LAW

These Terms of Service, and any separate agreement under which we provide you the Services, will be governed by and construed in accordance with the laws of the State of [STATE], United States, without regard to its conflict-of-law provisions, and, where applicable, U.S. federal law. You and YURA expressly consent to the personal and subject-matter jurisdiction of the courts located in [STATE], United States.

ARTICLE 23 — HEADINGS

The headings used in this agreement are included for convenience only and will not affect or limit the interpretation of these Terms.

ARTICLE 24 — CHANGES TO THESE TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time on this page.

We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. We will notify you of any material changes to these Terms in accordance with applicable law, and such changes will take effect on the date indicated in the notice. Your continued use of or access to the Services following the posting of any changes to these Terms constitutes acceptance of those changes.